Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Search
Close this search box.

Tactile Preference: New Study Examines the QWERTY Effect

Does it seem arbitrary to prefer typing certain letters on a keyboard over others? A new study out of the University College of London suggests that a predilection for keys found on the right side of the keyboard is not merely a phenomenon of modern mediums, but an organic extension of sifting sense through our fingers.

Published in the Psychonomic Bulletin & Review earlier this year, the study included three experiments in which subjects were asked to rate words on a nine-point scale based on how pleasing those words were to type. The first experiment, using common English, Spanish, and Dutch words, led researchers to a small but significant correlation: Words that required typists to utilize the right side of the keyboard more than the left tended to elicit more positive emotions. In the second experiment, researchers drew from a bank of words that came into existence after the invention of the QWERTY keyboard. Here, they found an even more significant preference for right-side words, suggesting perhaps that we are more accustomed to writing neologisms rather than saying them, thus allowing new words to develop in accordance with the right-side preference. Finally, researchers tested the “QWERTY effect” with pseudo-words to determine if typists prefer right-side words even when there is no lexical underpinning for that preference. Results were in accordance with the first two experiments.

While the study marks only the beginning of research into how key placement may influence our perception of the words we type or see on a screen, the principle behind the “QWERTY effect” is ubiquitous. The concept of fluency, developed in the 1960s, has been applied to most every verbal or tactile aspect of language to show that humans prefer information that is easy to process. Numerous experiments have suggested that we disfavor girls with boys’ names and boys with girls’ names, that we’ll vote for the political candidate with the more easily-pronounced surname in simulated elections, and that we believe an individual’s name can influence everything from salary to marriage prospects. In this context, it seems far from preposterous to suppose that the rapping of our fingers on a keyboard is reflected in the feelings we associate with the words those movements produce.


Photograph by Rev Dan Catt

Other Resources

November is Native American Heritage Month

Native American Heritage Month has officially been celebrated in the United States each November since 1990. This is recognized on the federal, state, and local levels with special programming and events to highlight and honor the traditions, culture, history, and...

Learn More

5 Fascinating Facts About the Hawaiian Language: A Look into its History and Significance

Hawaiian language, also known as ʻŌlelo Hawaiʻi, is one of the two official languages of Hawaii. While the language was banned in schools after the overthrow of the Hawaiian Kingdom in 1896, there have been revitalization efforts since 1978. Today...

Learn More

What is Heritage Language?

Individuals who speak multiple languages or live in multilingual households may have a “heritage language.” This term describes the language the individual speaks or hears at home, but it is not the dominant language spoken in the community. In the...

Learn More

Contact Us

Get Started Today

Interested in our language services? Complete the form or call us during business hours (9 AM to 6:00 PM ET) at 800.895.8210.

Service of Interest(Required)
This field is for validation purposes and should be left unchanged.